Make investor excited in you and your business

Business Plan
Financial Plan
Pitch Deck
Term Sheet
Due Dilligence

 What is a Pitch Deck?

Download Pitch Deck Template

A pitch deck’s goal is to make an investor excited in you and your business. To do this you need to tell a compelling story in about 20-30 minutes.

Here is a good starting point for your pitch deck storyline. Fill in the details with your answers to the last section and talk the story out loud. You should iterate on the order and the content to get it flowing right. As a general rule, put your companies strengths higher up the order.

According to Sequoia Capital, Investors like Pitch Deck that presents a lot of information in as few words as possible. The following business plan format, within 15–20 slides, is all that’s needed.

Company purpose – Define the company/business in a single declarative sentence.

Problem – Describe the pain of the customer (or the customer’s customer). – Outline how the customer addresses the issue today.

Solution – Demonstrate your company’s value proposition to make the customer’s life better. – Show where your product physically sits. – Provide use cases.

Why now – Set up the historical evolution of your category. – Define recent trends that make your solution possible.

Market size – Identify/profile the customer you cater to. – Calculate the TAM (top down), SAM (bottoms up), and SOM.

Competition – List competitors – List competitive advantages

Product – Product line-up (form factor, functionality, features, architecture, intellectual property). – Development roadmap

Business model – Revenue model – Pricing – Average account size and/or lifetime value – Sales and distribution model – Customer/pipeline list

Team – Founders and management – Board of Directors/Board of Advisors

Financials – P&L – Balance sheet – Cash flow – Cap table – The deal

  Do you need professional advice for your Pitch Deck?

On Serious Funding, you can get funding advice from  our network of advisors. These are funding experts who have been through that process many times and will help you get funded right away. Let’s make it simple, select your dealmaker and request a free call!

Select your expert