A pitch deckâ€™s goal is to make an investor excited in you and your business. To do this you need to tell a compelling story in about 20-30 minutes.
Here is a good starting point for your pitch deck storyline. Fill in the details with your answers to the last section and talk the story out loud. You should iterate on the order and the content to get it flowing right. As a general rule, put your companies strengths higher up the order.
According to Sequoia Capital, Investors like Pitch Deck that presents a lot of information in as few words as possible. The following business plan format, within 15â€“20 slides, is all thatâ€™s needed.
Company purpose – Define the company/business in a single declarative sentence.
Problem – Describe the pain of the customer (or the customerâ€™s customer). – Outline how the customer addresses the issue today.
Solution – Demonstrate your companyâ€™s value proposition to make the customerâ€™s life better. – Show where your product physically sits. – Provide use cases.
Why now – Set up the historical evolution of your category. – Define recent trends that make your solution possible.
Market size – Identify/profile the customer you cater to. – Calculate the TAM (top down), SAM (bottoms up), and SOM.
Competition – List competitors – List competitive advantages
Product – Product line-up (form factor, functionality, features, architecture, intellectual property). – Development roadmap
Business model – Revenue model – Pricing – Average account size and/or lifetime value – Sales and distribution model – Customer/pipeline list
Team – Founders and management – Board of Directors/Board of Advisors
Financials – P&L – Balance sheet – Cash flow – Cap table – The deal